Why you (home based business marketing) need e-books and how much its useful?
By dolphin000001
Just the other day I clicked into e-Books for the first time. And my first reaction was, “Oh?” I went away, and was still thinking about it. So I checked back again. And I thought, “Oh. A lot of info product marketers are not going to be happy when they see this.”
Why? Well, first off, let’s take a look at what they’re selling. On the first page I found:
- The 80/20 Principle
- The Oxford Dictionary of Modern Slang
- The Multi-Orgasmic Couple
- Cliff’s Notes to (guess what?) The Holy Bible
Big League stuff!?
I dug a little deeper and found Schaum’s College Physics. This book helps countless thousands of otherwise hopelessly bewildered college students to sail through Physics every year. One time I was one of them. The authors deserve a Nobel Prize for Life-Saving. Big League
Into the sports section we go and what do we find only “Values of the Game” by Bill Bradley. That’s Bill Bradley as in “basketball” and “Al Gore”. Not Bill Bradley down the street.
Click on over to the golf section and what do we find??
- Chasing Tiger - by Curt Sampson
- Putting Out Of Your Mind - by Dr. Bob Rotella
- The Chosen One: Tiger Woods and the Dilema of Greatness - David Owen
Very Big League and all downloadable to your PC or PDA
I looked at the publishers’ names; Oxford University Press, Simon & Schuster, Doubleday, HarperCollins. “Here we go”, I thought, “The big publishing companies have finally muscled into the info products gold-mine.”?
Then something else caught my eye?
Low prices Yep, that’s right, low prices. You pay just $9.95 to download Richard Koch’s book, The 80/20 Principle. Its list price as a paperback is $15.95. Real value you pay just $14.95 for a 288-page book about Tiger Woods by Curt Sampson, a real author who writes in proper sentences and uses good English. The kind of guy who’s already written a couple of other bestsellers not the kind of guy to spell “Super Bowl” with an “e” in it
“They’re not going to like this”, I thought, “all those Internet marketing guys who charge $39.95 for a 30 page manual of “marketing secrets” in large fonts and a few rehashed “special reports”. All those people who charge $97 to tell you all the things you knew already about why you’re not making money on the Internet. They’re not going to like this at all.”
And another thing caught my eye?
Their affiliate commissions heres a little test for you: Guess what e-Books pay their affiliates?
Answer: 9% through Commission Junction.
Yes, a measly 9%! Now as someone who has never made a red cent out of any program I promoted from CJ (OK, I tell a lie; I’ve got 10 cents maturing in my account there at the moment) I thought to myself, “Those affiliates are really going to be living the high life when they get their 9% of $9.95 or whatever, especially once they’ve factored in the cost of hosting, advertising, and connecting to the Internet through a 56K modem to download all those links and banners.”
But it made me worry because if some people are struggling to make a living online at the moment selling info products, how in the world are they going to manage when the general public gets used to seeing quality ebook being sold for less than $10 or $15??
Because whatever you might say about it, one of the main advantages the info products business has going for it at the present time is that if you charge $40 for an ebook people don’t bat an eyelid and you get to keep pretty much all the $40. Who’ll pay $40 for an ebook anymore?
But things are never as they seem…
But the more I thought about it, the more I realized that things were not as bleak as they seemed. So I went for a browse around the Clickbank marketplace. Not just to look at Internet marketing ebook but for a good look through all the different categories of ebook on sale there.
And I came away convinced that no matter how many publishing companies maneuver their way into the info products arena, there will never be an end to all the tiny little niches that will never be thought of, never mind be deemed worthy of filling by big-name publishers and that will always remain waiting to be discovered, taken over and exploited by individual authors with the enthusiasm to write about something they love.?
So here (and with no endorsement implied or indeed responsibility accepted for how foolishly you want to spend your money!) are 7 indispensable resources for the modern man or woman, future classics all, that you’re unlikely to stumble across at e-Books, today, tomorrow or the day after. And as you read through the list just ask yourself, “Instead of reading all that marketing mumbo-jumbo, why didn’t I think of that?”
Your 7 essential resources are?
Starting our countdown and at Number 7 we have the triumph of real-world simplicity over Internet marketing hype. Yes, it’s;
The World’s Best Chocolate Cake - Now hands up everyone who thinks you must have your own domain name, a fancy website, 500 MB web space, chi-bin, php, unlimited email aliases, unlimited sub domains, a slick sales letter, an eye-catching ebook cover, a ton of freebies, an iron-clad, risk-reversal guarantee, a merchant account, a set of 7 follow-up autoresponder messages, plus search engine submission, web page optimisation and link management software to sell something on the Internet. Think again! This cheesy, childish one-page free site with its big green, red and blue fonts is all Geoff Bo stock needs to sell a $5 recipe for his top-secret World’s No. 1 Best Chocolate Cake. Talk about a simple, bullet-proof, no-brainer cash-dispensing machine! Unbelievable why aren’t we all doing this? The message Give the people what they want.
Speaking of giving people what they want, the Number 6 spot was a close call between several contenders, one of which promises “15 dates a month easy”, and another that will give you a helpful free covert hypnosis booklet to hypnotize your lady-friend. However, after much deliberation the vote goes to;
Outrageous Success With Beautiful Women Can Be Yours If You Follow These Proven Methods - A great title, followed by the knockout punch, “42 year old Ohio man reveals confidential methods that demolish every barrier standing in your way of being an irresistible ladies man!” Magic! How could you go wrong? And what guy could possibly read the first line of the sales letter, “You are only 2 clicks away from more fun and thrills than you ever dreamed possible with dozens of gorgeous, sexy women who are chomping at the bit to be with you”, and not be hooked by the phrase, “chomping at the bit”?
Continuing in the same vein let’s give honorable mention to another superb headline, “The Ugly Man’s Guide To Picking Up Beautiful Women”, before awarding the coveted Number 5 spot to;
Seduction Program - Apparently 97% of us gentlemen have no idea what women want or how to be attractive to women and as a result we are “working seduction and attraction from the completely wrong angle”. So there you go! The sales letter contains the classic benefit (complete with misprint), “I have found techniques and strategies for seducing women that are nearly full-proof? And another timeless classic; “$37 is really a painless drop in the bucket compared to the money you’re going to waste on buying women drinks”. Who says men can’t be romantic? Pure poetry! Wonderful stuff!
Building up a head of steam now and at Number 4 we find one for the ladies;
How To Drive Your Man Wild - Girls, how about this for a headline Now You Can Make Men Want You? Make Men Love You? Make Men Enslaved By Desire for You! Holy Smoke!! We need ice in here quick! And what about this one, “Now for less than the cost of a pair of movie tickets you can get more love, more romance, and more passion for the rest of your life? Guaranteed! Phew! Talk about big benefits! All for $12.97 eat your heart out, James Bond!?
Making good our escape, and not a moment too soon, we find ourselves at Number 3, where for sheer originality the vote has to go to;
Skunk Odor Removal - Easily the tackiest sales page you’ll ever see advertising a product. Perhaps there was a skunk by the computer. Anyway, the point is, when one needs to remove skunk odor one is not so fussy about design!?
Driving on now towards the finish, and for pure dirt-behind-the-fingernails fascination the Number 2 slot must go to;
The Motor Oil Bible (A Controversial ebook) - You thought oil was oil, didn’t you? Let me tell you, you were wrong. The author pulls no punches here. He goes straight in there and kicks butt. “I’m going to turn the lubricants industry upside-down with this ebook”, he says. “It’s got 158 pages of extensive information about automotive lubrication and filtration and completely debunks the popular myth that 3,000 mile oil changes are a necessity. Were you aware that many oil filters are only efficient at removing particles larger than 40 microns, but one that efficiently filters particles just 10 microns smaller will reduce engine wear by 50%? (I wasn’t.) I could easily talk till I’m blue in the face about why you need The Motor Oil Bible.” (He does.) A customer writes; “After reading the Motor Oil Bible I consider myself an expert on the subject and I am quite often the center of conversation on the subject.” Another says, “This ebook was the basis for my decision to pursue extended-drain motor oil use and premium filtration products.” A third writes, “I couldn’t “put it down” until I had finished even though it was well past my ideal bedtime.” Sounds like this product is HOT!
And finally we come to the coveted Number 1 spot. No controversy about this one. No second-guessing. You got it. It’s the classic, the unsurpassable, and the un-put-down-able;
Turn Unwanted Cemetery Space Into $ - What’s this about? Timeshare No, it’s - wait for it - a directory that lets you list graves, mausoleum crypts, or cremation niches that you want to sell. And guess what, it contains a whopping 7 graves and 1 cremation niche for the entire United States. Bet you’re dying to read this!
I’m telling you, with material like this, who needs e-Books?
About the Author
For more useful tips & hints, please browse for more information at our website:-
www.e-bookmarketing.reprintarticlesite.com
Your Source For Business Marketing Strategies Online
What happens if you have nothing to write about?
By dolphin000001
You have total control over your work and you can be your
own publisher, distributor and bookshop owner all in one.
You can sell an Ebook on your web site.
Create a useful Ebook add your URL in it, and people
will visit your web site over and over again.
You can advertise your products or services in it.
People like reading information in a nice layout.
You may give it away as a bonus for purchasing your
product or service.
You can sell advertising space in your Ebook.
Submit your Ebook on all freebie sites and get seen by
thousands, if not, by hundred thousands.
You can make good money by selling the reprint rights.
But what if you have nothing to write about?
Don’t worry. You don’t have to be an expert to write about the subject of your interest. In fact, you can write about everything without doing much study work by using newsgroups and discussion lists.
Just ask your questions in the newsgroups related to your subject, and
wait for the other newsgroup members to provide you the answers.
You then compile the responses, rewrite them, and in no time you’ll have a chapter or even an entire book.
Sell your Ebook via Clickbank
Clickbank is a service that lets people accept credit card payments on
line, without having to pay for an expensive merchant account.
It’s very easy to setup your account, and in no time you’ll be able to
accept all the major credit card payments via your web site.
Tom Hua compiled an Ebook; “Working with Clickbank”. The book provides fool proof step-by-step instructions on how to set up everything you need to work with Clickbank. It is very helpful for anyone who wants to use Clickbank at their web site.
You can download it and resell it or give it away,
create an article from your Ebook, and submit it to the E-zines!
Once you have created your Ebook, you can type up a well written and condensed version of the information within your Ebook as an article and submit it to all the Ezines in your target market.
Many Ezine publishers are constantly looking for quality information, and will be eager to put your article (if it’s important and well written of course) in their publication to inform their audience.
A few rules to follow
if you want to have people buy, download or read your Ebook, there are a few rules that you need to follow.
I wrote a special article called: Things to do before you distribute your Ebook on the Internet
Tips and tools
As a writer, you need to constantly improve your writing skills and techniques.
The following links will help you with it.
The Internet Writing Journal
the World of Writing
4-Writers
Skyrocket your sales with a great cover.
Once you have finished your Ebook, you should create a stunning cover for it. A well designed cover will make your book sell twice as much.
About the Author
For more useful tips & hints, please browse for more information at our website:-
www.e-bookmarketing.reprintarticlesite.com
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