The Truth (business marketing solutions) About Most Email Campaigns

August 24th, 2008 admin Posted in marketing |

By David Ogden

In the old days of Internet marketing everybody always said the money was in the list. What that meant was you were supposed to build an email list and do a marketing campaign to it. That still does work, but there are other things that go into it as well.

In this article let’s take a look at the truth about what happens in most email campaigns.

Generally what happens is a person joins an autoresponder and enters a series of messages in to it. This can be something very simple or can be as complex as you want to be. On the average a person will set up 5 to 10 messages in their autoresponder and space them to go out every couple of days.

They then develop a landing page and put a sign up form on it. The landing page leads to the autoresponder which then kicks in and starts delivering the messages to your prospect.

So far so good!

At this point problems began to develop. For one thing how do you get people to come to your landing page? This is a major problem that many Internet marketers never learn.

Another thing that happens is they do not put the sign up form on a webpage or blog. Therefore they have an autoresponder that is not feeding subscribers added to it consistently. This is another mistake!

One more problem with most email campaigns is when the messages run out the subscribers stop hearing from the sender. This is very common because many people do not know what they should be sending out to their list. Therefore they respond by sending out nothing.

If you build the largest list in the world and quit mailing to it you will never make any money. So you need to learn how to manage your campaign beyond the initial set of messages. This is an important point to remember and build on.

This is understandable because some people do not like to write. Rather than hire a ghost writer they would prefer to just not mail their list of all. A better approach would be to continue to add to the initial set of five to 10 messages.

Even if you add a new message a week in a year you’re going to have over 50 messages to send out. That is a lot of content if you space it out and only email one to two times a week.

The truth is most email campaigns do not produce a lot of income because they quit too soon. Hopefully that will not be the case with you.

Want to make money online now?Sign up for our FREE Internet Business Training Program and start receiving all the home business training, resources, tools and advice you need to become a successful work at home professional!

Copyright: David Ogden

Your Source For Business Marketing Strategies Online

Do You Know Why Autoresponders Are So Important?
By David Ogden

Autoresponders are one of the most effective ways to minimize the amount of time you spend building your Internet business. There are many other reasons that they are extremely important to your business as well. Here are a few ways autoresponders are important and how you can maximize your efforts using them.

You have to understand the basic concept when it comes to a website visitor. The majority of the people who come to your site will never buy anything on the first visit.

The best chance for you to sell something to them is to be able to get back with them on a regular basis. This is what an auto responder does.

It allows you to collect follow up information from your visitor and then contact them without fear of being accused of spamming. When a person opts in to your mailing list your autoresponder kicks in and sends them spam free messages for as long as they remain on your list.

This is why autoresponders are so important because they do the follow up for you. You do not have to remember to follow up with someone because it is automatically done.

Another thing that an autoresponder allows you to do is create landing pages to promote. You can create the sign up form from the autoresponder and place it on your landing page. This makes it very easy for a person to sign up for whatever it is that you are giving away.

Again, once you have that name and email address, now you are going to be in contact with them over and over in the future. The autoresponder allows you to build your mailing list and develop it into a valuable asset for your business.

If you do any form of affiliate marketing you may want to create your own web page before passing your visitor through to the affiliate sales page. This is another good place to put your autoresponder sign up form.

Go ahead and get the contact information now before passing them through to the affiliate sales page. If for some reason they do make a purchase on your affiliate sales page you will earn a commission, but you will also have their follow up information to make more sales in the future.

This should answer the question why auto responders are so important to your future success. There is no substitution for having a list of names and email addresses to follow up with.

small business marketing

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.