(Business marketing solutions) Is Internet Marketing The Cure For Global Economic Woes?
By Doug Champigny
Internet marketing is continually becoming the saviour for those caught out in the current economic crisis. And no wonder - just look at what’s going on out there in the world right now…
Just from today’s headlines, we find that Hewlett-Packard is getting rid of 24,600 jobs, nearly 8% of it’s workforce according to Jordan Robertson of the Associated Press. That’s on top of the 15,000 already forced out by the company’s restructuring in the last 2 or 3 years. FORTY THOUSAND JOBS GONE in one company alone, with half of those axed living in the U.S.A., the rest scattered around the world.
Remember how, not that long ago, we were all told that computing skills would make us indispensible? Ooops!
Also today, Yahoo! News reports that Lehman Brothers, the 4th biggest Wall Street firm, had filed for Chapter 11 bankruptcy protection - this is a firm that’s been operating for 158 years, and a shut down would put another 24,000 people out of work.
In related news, Bank of America is buying troubled investment bank Merrill Lynch, the world’s largest brokerage. Both companies have already layed off thousands of employees, and no doubt more will follow where the two firms’ services overlap.
Pretty dire situation, but it could still get a lot worse. According to the Wall Street Journal, AIG - the American International Group - is seeking an additional $40 Billion USD in emergency funds, on top of the $20 Billion USD it already raised earlier this year. That’s BILLION, with a ‘B’…
But think of how many people, possibly even yourself, would be affected if AIG, the world’s largest insurance company, were to fail. While Lehmann is the biggest bankruptcy in US history in terms of assets, it would pale by comparison to the collapse of AIG.
These days, perhaps more than any time in history, people all over the world are experiencing the old Chinese curse: ‘May you live in interesting times.’
Interesting times indeed! But how can you protect yourself, your family and your loved ones when the big ‘Blue-Chip’ firms are faltering, stock markets are spiralling downward, inflation is running amok in the fuel, food and related indexes, mortgages are no longer a safe investment for the rich or available at all to the middle class?
For a rapidly-growing number of people world-wide, the answer is self-employment through Internet marketing. While no firm numbers exist, there are at least tens of thousands, possibly hundreds of thousands that are now making money online, from a few extra bucks each month to keep up with inflation to those earning 6, 7 and 8 figure incomes online.
Far from the traditional economic model of the ‘normal’ entrepreneur, the Internet marketing business model is gloabally based, providing something of a hedge from any country-specific economic woes. The industry operates 24 hours a day 7 days a week, so there’s no concern over when you work or where you’re online.
Most importantly, there are two major differences from operating a microenterprise or monoenterprise in the offline world. First, the industry is based on shared knowledge - no other industry is as quick to make the ‘business success secrets’ available to all and asunder. Thousands of Internet marketers write online newsletters - e-zines - that detail the steps to success in the industry, explore trends as they happen, and recommend the sites, services and products one needs to succeed online in Internet marketing.
The biggest difference, however, is the level of startup capital required - in fact, one can easily start part-time without any expenditure beyond their computer and Internet connection, and use the income they earn to build their online business into a full-time activity - often generating far more profits than they’ve ever dreamed of before!
And since no large startup investment is required, the people who need the income most are able to get started without going into debt, and debt-free companies always survive the ups and downs of entrepreneurship with less difficulty and a greatly reduced incidence of bankruptcy.
Think about it… No major investment, no ‘boss’ to fire you, no threat to job security from mis-management or fraud by someone above you, a schedule to fit your own desired lifestyle, and an income limited only by your own goals, effort and abilities… No wonder it’s one of the fastest growing industries world-wide - it really CAN be YOUR solution to the world’s economic woes!
Doug Champigny is a well-respected Internet marketer, e-zine publisher, mentor and speaker. Read more from Doug and join his mailing list at his Internet Marketing Blog
4 Ways to Increase Your Network Marketing Leads Generation
By Ben Needles
Network Marketing has drastically changed since its inception. Today more and more network marketers are looking for new training and turning to the Internet for their own network marketing leads generation.
The old network marketing prospecting over the phone is becoming more archaic as we move into the new decade.
The question more and more network marketers are now asking is: how do we use the Internet most effectively to increase our own network marketing leads generation?
Before we get there, let us just talk about our replicated company websites and how they hurt our credibility and Internet presence.
From the prospects view, with company replicated sites, we are seen as nothing more than sales reps or distributors for X,Y,Z company. There is nothing unique on our replicated sites that make us stand apart from other distributors. Even more discouraging, our replicated websites are frowned upon by Google and other search engines because they are nothing more that Internet spam.
Being a budding Internet Marketer myself, I have come to know that what Google loves is content - valuable, juicy, content. They dislike repetition because their job is to provide unique solutions to its web surfers - YOU and your prospects. Our replicated sites do nothing to establish ourselves as experts in our fields or provide unique solutions to our prospects.
So, how do Network Marketers become unique solution providers? And how can we use the Internet to effectively enhance our network marketing prospecting?
Below are several ways to be seen as an expert by Google and ante up your own network marketing leads generation.
1) Become an Expert
Learn about yourself, your industry and your marketplace.
What do you know now that can assist fellow network marketers become successful?
What personal development books have you read that have helped you along your journey to success?
Offer value and guidance first; only then will you become an expert to others and attract them to what you have to offer. You dont have to know everything; as long as you know more than your potential customer, you are an expert! And to Google, as long as you provide quality content - you are an expert too.
2) Create your Own Internet Content
Create your own website with your story, passions, and valuable business tips. Give away free information.
Write about your experience in the industry and how it could help others coming into the industry. What mistakes would you avoid if you could start over?
A great build-it-yourself website tool is Site Build It! (SBI!). SBI! provides many helpful tools to help increase your online presence or visibility. In fact, many network marketers are experiencing great success with it.
Its goal is to help you gain search-engine visibility by helping you brainstorm and develop lots of Internet content that will provide solutions to your target market as well as maximize ways for you to build relationships with your potential customers/business builders.
You can also create a blog at www.blogger.com or www.wordpress.com for free. Blogs allow you to share experiences with others who are searching for the knowledge you have to offer. You can build a following online by become a blogger and blogging. The neat thing too is that blogging has become more popular than ever this past year or two, so its the in thing on the internet.
You can create free mini-sites on Squidoo (www.squidoo.com) and HubPages (www.hubpages.com). These are excellent places to develop a web presence right away.
Creating instructional videos on video sites like YouTube (www.youtube.com) is a great way to attract others; it is also very popular and attractive.
3) Sharpen your Marketing Skills Set
The most important part of Network Marketing is marketing.
For many years Network marketers have been instructed to interrupt people in grocery stores, cold call leads and use ineffective marketing tactics.
If you can learn sound marketing strategies i.e.
For one knowing who you want to attract -your target market - (not just anyone looking for a business or way to make money from home)
And how to earn money by marketing to the 97% of people who never join your business…
youll have a super competitive edge over 99% of the people in our industry.
4) Get an Internet Marketing Coach
Find an Internet Marketing coach who knows how to develop content that Google will crave.
Choose a leader who has experienced some challenges in MLM and is now building his or her own web content to attract (instead of repel) leads.
Find someone who can train you on hot effective marketing on the Internet, Web 2.0 (i.e. Myspace, YouTube), and New Media (i.e. blogging).
Leverage is the whole idea behind network marketing. The Internet gives network marketers tons of leverage but only if one learns to build Internet content in a way Google will love.
About the Author (text)
Dali Burgado is an Internet Marketing Coach and Attraction Marketer who provides free tips to those looking to develop an Internet presence. To learn more about the secrets to building an effective online presence.
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