Cut And Copy

By Joshua Watson

 When you are writing your title and description for your eBay product, make sure to take the job seriously. As a power seller on eBay, I have employed many techniques to writing the perfect description for my products. Here are some of my tried and true tips on how to write a selling title and description:

1. Make sure that you write the exact description of your item. If it is an electronic item, be sure to describe just that. This tip seems simple but is all too often a missing piece to many auctions.

2. Create an easy to read format that your customers will be able to understand. I’ve found that my auctions work best as a list or a table. Include all pertinent information regarding the item; model, year, color, pattern, manufacturer, size, weight, material composition, texture, where item was purchased etc. There are many types of eBayers out there that will search for different things but want the same item.

3. When you use abbreviations in your description, make sure to include them in your title. For example, many people use the term T.V., but television should be also included in the description.

4. Check out the competition every now and again if not always. Make sure that your prices are competitive.

5. Be honest in your listing. If there is a flaw or discrepancy, make sure that that potential buyer is aware of this much needed information. If the item is new but the packaging has been opened, list it that way. Many buyers want to know if the item is coming from a home with pets or smokers make sure you list this. The more you place in the auction listing, the fewer amounts of questions you will receive from your buyers thus saving you time and money.

6. Do not use descriptions that use words such as cute, fashionable, hot, exciting etc. in the listing. The buyer will be able to decipher the above through the description as well as the picture posting. Seriously, do not use the above words; they are usually not used in the buyer’s search.

7. Retail cost should be identified for the buyer. Some individuals will be more apt to bid if they feel as though the product is a steal of a deal.

8. Use consistency in your listings. Do not alter the format of your listings; you want to establish some type of brand for your auctions. This includes keeping the colors identical or similar. Always include your company name as part of your listing. This is easy to add and will identify your company for the customer.

Good luck with your listings!

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5 Reasons Articles are the Best Way to Market Your Business
By Jinger Jarrett

 Even if you think article marketing isn’t for you, it’s definitely worth looking into. Article marketing as a way to market your business is far more effective for several reasons. Although other internet marketing techniques may share some of these reasons for being effective, no other way to market shares these the way article marketing does.

Here are five reasons why you need to consider articles as a way to market your business:

1. It’s free.

There are plenty of internet marketing techniques that are not only effective but free. The difference is the number of sites that offer a particular technique. There are thousands of article directories available that are eager to publish good content.

Write a good article, submit it to as many sites as possible, and it’s easy to get traffic to your site.

2. It adds value to your product offerings.

When you write articles to promote your business, you are giving visitors a taste of what you offer on your site. In other words, you are giving them a taste of what your product is like. Your article can also help visitors decide if your product will solve their problems.

This lowers the barrier to website conversion, and increases your chances of getting subscribers, as well as new customers.

3. It’s easier than search engine optimization.

marketing articles actually helps you with your search engine optimization. It combines several important SEO techniques: building backlinks, increasing your pagerank by being linked to high traffic sites, and allowing you to optimize your articles simply by using keywords.

You don’t have to learn all of the search engine optimization techniques to get the most out of SEO.

4. Syndication is an easy way to bring traffic.

By posting your articles on sites that use RSS, it’s easy to syndicate your articles, multiplying the number of sites your article is published on.

RSS (Really Simple Syndication) is a form of search engine friendly code websmasters add to their sites to display dynamic content.

5. It’s easy to go viral.

With easier search engine optimization, as well as syndication, you increase the exposure of your article. This makes it easier for your article to go viral. Online viral marketing is like word of mouth marketing. It makes it very easy to spread your article across the internet, increasing the number of readers.

If you want an internet marketing technique that’s pretty easy to learn, incorporates different internet marketing techniques, and multiplies your efforts exponentially, you can’t go wrong with article marketing.

Like these tips? Then sign up for my free article marketing ecourse and earn more money marketing articles. Get paid to write articles.

Jinger Jarrett is the author of “Internet Marketing for Free, The GUIDE.”

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