The (small business marketing) 30 Second Commercial as a Powerful Marketing Tool

September 29th, 2008 admin Posted in marketing |

By Paul Fitzgerald

What is the fuss about 30 second commercials? If you’ve been browsing through the Internet and search about Internet marketing or commercials, along the way, you might have encountered, aside from the Bush in 30 seconds and Obama in 30 seconds ads and campaigns, a few articles talking about creating your very own 30 second commercial - A commercial that features you, the marketer. Or you, a jobseeker.

If you really think about it, it does make sense! Thirty seconds is long enough to state your name, what you do, introduce your company, and tell viewers what you can or your company can offer. In short, 30 seconds is enough time to showcase you business or your craft. The 30 second commercial is otherwise known as the elevator speech and is actually one of the most powerful marketing tools which you can explore. You may actually do this indoors or outdoors with you hosting the ad, of course. Or if you are too shy to talk in front of the camera, you can simply create a video of text and pictures, or perhaps puppets? Again, explore, be creative.

Honestly, making a video can be quite challenging. You always have to come up with an interesting ad that would stand out from all other videos. It’s a tough competition. So, before you start making your video, make a guideline. Remember, it is only for 30 seconds so you have to maximize that time to effectively and clearly communicate to the viewers. For instance, if you intend to promote your company, introduce yourself, your company, and your position in the company to provide more credibility. Then, specify what your company does and relate what your company offers. And always, always keep in mind to make the video as interesting as possible for your target market. Thirty seconds might be short a time when you are having fun but tend to be a long one when you are bored. Interesting and appropriate are two aspects that must go hand in hand, however.

And before ending the ad, encourage your target audience to act now. For example, invite them to visit your site, send you an email, make reservations, schedule an appointment, or join in your group. Give viewers a little push. And never ever forget to place on a strategic area the link to your site the whole duration of the video. And if possible, create a website name that is easy to remember, or perhaps something catchy.

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How To Protect Yourself If Your MLM Goes Bankrupt
By Chris Simpson

Home based businesses, such as multi-level marketing, also known as MLM, is thought of as a very efficient way to make a suitable income. However, there are risks to choosing this type of business and many people have failed. If you are on the verge of having your MLM go bankrupt, or if you want to protect yourself from letting it happen, then there are certain key points that you should remember.

Your first step should be to immediately seek out another MLM opportunity. While you may be wary of doing this again, as stated above, there are ways that you can prevent bankruptcy from happening a second time. Always remember that even the best MLM company has problems, so it is best to explore all of the financial, legality, and legitimacy facts of the MLM company that you have in mind.

There are various ways that can help you determine if a particular MLM company is a scam. Many of the multi-level marketing providers try to operate a legitimate company. However, the problem is that the specific regulations that support this fact differ from country to country and even state to state. Each state has laws in place to keep the scams from happening, but many MLM companies who are trying to scam people have found ways around this until they are eventually shut down.

Asking for Costs Upfront

One of your first goals is to look for an MLM service that will provide at a reasonable price. Many of the MLM scams operate by charging people too much. There should be very little or no investments on your part, other than the purchase of a sales kit or other materials to help you get started. If you are trying to become a sales representative then you should also not have to spend thousands of dollars in order to buy inventory.

Avoid Ladder Schemes

A ladder scheme, or pyramid scheme, is when you try to recruit as many people under you so that you can earn off of their gains. You also earn a certain commission based on how many people you recruit. This type of scheme has given the MLM industry a very bad reputation. Most of these companies will probably go bankrupt and will not reimburse your money. It is important to make sure that you will actually be selling products, and not simply playing the role of recruiter.

The Compensation Plan

A great way to tell the difference between a scam and a legitimate work at home opportunity is to evaluate the compensation plan. If they are promising a very low percentage, such as 60% for the first few cycles, then you need to be wary of bankruptcy.

Is Training Offered?

In order to tell the reliability of an MLM company is if they offer training. A responsible MLM company will want their employees to be able to better sell their products to benefit their best interest. A sensible thing to do is to provide training to each person who wants to be involved with the program. However, you should not have to pay a great deal of money, or no money at all, for training.

The scams produced by MLM marketing companies are very surprising, and the people who start them are inventive. They are so original that the state will not recognize them as being a scam until employees have lost thousands of dollars. In order to avoid signing up with an MLM company that goes bankrupt, you need to do enough research so that you are not a victim the first time around or the second time.

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Chris Simpson is dedicated to helping people find honest and legitimate work from home jobs and home based business opportunities. Find a legitimate online paid surveys and other work at home opportunities and learn to start working at home today at: www.HomeNetPro.com

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